The Educated Franchisee

What is the “best franchise opportunity” or “the most profitable franchises”?  Easy question – but very hard to answer. Why? Because what may be an excellent franchise opportunity for one prospective franchisee may be a disaster for the next.

The Educated Franchisee turns anyone thinking about buying a franchise into an educated, savvy buyer. The book has three main sections:

Part One: Even before looking at any franchise opportunity, you need to start with the most important question: Is buying a franchise the right decision for me? The first part of The Educated Franchisee helps you answer this question.

Part Two: How do I tell the difference between a great franchise opportunity and a lack luster one? What tools are need to evaluate which franchise opportunity is right for me? How do I use these tools to be sure that I buy the right franchise? Part two gives you all the tools you need to evaluate whether the buying of a particular franchise will work for you.

Part Three: Signing the franchise agreement is just the start. Part three focuses on practical advice for franchise ownership: What should I expect as a franchisee? What is the first thing I should do after signing the franchise agreement? How can I make sure I am happy in my role as a franchisee?

If you’re evaluating which franchise opportunity will be right for you, grab your copy of The Educated Franchisee. It’ll be one of the most important books you’ll read before buying a franchise.

The Franchisee Playbook

The Franchisee Playbook is a practical, nuts and bolts, workbook designed to assist you with your franchise due diligence. The Franchisee Playbook provides you with all the necessary charts, graphs and formulas necessary to put the lessons found in The Educated Franchisee into action.

Within the Playbook, you will find practical exercises designed to help you.

• Analyze if franchise ownership fits your skills and personality
• Identify and target best-in-class franchise systems
• Confidentially approach and interview franchisees
• Discover if franchisees are making money – and how much
• Evaluate the best financing alternatives
• Obtain hidden knowledge from the Franchise Disclosure Document
• Make a confident decision as to whether the franchise is right for you.


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