The Coach’s Mission Statement

Mission Statements are a critical part of any business endeavor. They require you dedicate the time to define who you are and what you wish to accomplish. This doesn’t happen quickly, but when done correctly, it is an effective guidepost for all future decisions.

In 2005, prior to the writing of The Educated Franchisee, we sat down to write our Mission Statement. We needed to set, in writing, the purpose for the book and for all the other follow-up tools and resources.

Our Mission Statement is as follows –

‘To change people’s lives through education, empowerment and ownership. We will recognize there is no one correct path to personal and financial success. We will teach, not sell. We will constantly add value to the exploration and due diligence process. We will leave everyone we touch in a better place. We will recognize that business ownership and/or franchising is not right for everyone. We will create educated individuals who have clearly defined objectives and are able to recognize the right, or wrong, franchise when they see it. The educated franchisee will move into the franchisee ownership role with their expectations properly set and, as a result, will have a heightened potential for success within the franchise system creating a win/win for all involved.’

Everything you find in our publications, downloads, website and resources is 100% dedicated to fulfilling the promise as found in our Mission Statement.

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