Connecting Exceptional People
with Proven Franchises
Meet The Coach

Nationally Trusted  Individually Focused  Relationship Driven

Hi, Future Franchisees!

I’m Rick, the coach, mentor, and entrepreneur behind the A Franchise Coach company.

For many years, I struggled to find a path to personal and financial independence. Inventing a new business idea from scratch is hard.  I know, I tried a few times.  

Over a quarter century ago I was introduced to franchising and it changed my life.  That’s why, in 2002, I founded A Franchise Coach.  Since then, I have been paying it forward with my book and through my personalized franchise coaching service.

My personal vision is simple.  'Through humble strength, empower others to achieve more that they dreamed possible.' 

The Educated Franchisee Process

Step 1

What franchise is right for you?

There are many ways to begin the discovery process – most ways are wrong. Different franchises require different sets of skills and personalities.

Together we’ll determine what you would be good at and what would fit your abilities. What are your financial parameters, lifestyle objectives, and location preferences? We will figure out the characteristics of your perfect franchise.

Step 2

Target Franchisors

Not all franchises are equal. We know which franchisors are growing and which are not. We know which have happy franchisees and proven systems and which do not.

We’ll identify multiple franchise companies that are worthy of your consideration. Our goal is to find franchise systems that fit you in every way

Step 3

Franchise Research

Now it’s time to carefully and diligently explore each targeted franchise. You must know what you are doing and make sure you cover all your bases.

We will speak every week and more often if needed. During each call we will review what you have accomplished, answer your questions, and provide detailed coaching and guidance regarding the next steps.

Step 4

Make a decision

We cannot make the decision for you – nor should we. All we can do is provide you with a thoughtful sounding board and well reasoned decision making approaches.

This is the time when you will feel the most excitement and the most fear.   Our job will be to keep you balanced so you can make the best decision based on reasonable expectations.

Step 5

Staying In Touch

Over the years, we will say in touch. As you build your business you will have good days, and you will have some challenging days. We are here for you.

We want nothing more than your success, and if we can provide advice, guidance or coaching as you build your business, we are excited to do so.

The Next Step

Interested in this Journey?

If the steps we have outlined above sound interesting to you, the next step is simple. Click the button below, complete the contact page and we will set up an introductory conversation. As they say, 'A journey of a thousand miles starts with a single step' . . .

A Franchise Business Is
Perfect For You If

A Franchise Business Is Perfect For You If

You’re seeking financial & personal freedom.
You want to be free to focus on what you want to do, not what you have to do.
You lost your job - again!
You are tired of having to move again, just to be laid off again. It is an old story and you are tired of watching reruns.  You want to live your own life, stay in your community and control your own destiny. 
You want to build a business while keeping your job.
You have a 'good' job.  You might even like your job.  At the same time, you know that you need to build something on the side.  A Side Gig.  Some franchises are specifically designed to be manager run while retaining your job.  
You’re Entrepreneurially curious but Risk Adverse
You are looking for a path to business ownership that allows you to reduce risk while increasing predictability.  If risk is holding you back, a time tested franchise system may be just what you need. 

In The News

Read More Franchising Articles by Rick Bisio

Success Takes Practice

Go With The Coach

Are you ready to spread your wings and run your own business? Have you decided to become the business owner instead of the employee? A Franchise Coach is here to help you with your search for the right Franchise Opportunity. We’re here to provide you with a FREE franchise consulting service that specializes in matching the person to the right franchise opportunity. Our goal is to find the perfect match where you can excel as a business owner. Our franchise consulting service focuses on defining your skills, lifestyle objectives and income requirements in order to identify exceptional franchise matches.



We specialize in the following areas:
  • LOW COST franchises opportunities with fast cash flow break even
  • RECESSION proof businesses that work regardless of the economy
  • BRAND NAME franchise systems with proven track records of success
  • MANAGER RUN franchise opportunities where you can keep your job
  • MULTIUNIT franchise opportunities where you can grow a large business.
  • MASTER AND AREA DEVELOPMENT franchise opportunities
  • E2 VISA QUALIFIED businesses and franchise opportunities

Testimonials From Our Educated Franchisees

His Help, Guidance, & Support Were Critical

“I had already been researching both franchise and start-up opportunities for several months when I started working with Rick after...
a Franchise Coach
“I had already been researching both franchise and start-up opportunities for several months when I started working with Rick after reading his book “The Educated Franchisee”. His help, guidance, and support were critical in the process leading to my purchasing my new franchise. It was not an easy scenario – for personal reasons, I had very firm geographic boundaries in a relatively rural part of the country, and to make things even more challenging, I was recovering from a disabling injury. Even though I had read his book and was using the strategies outlined therein, working with Rick in the “discovery” phase was extremely enlightening. His input prompted me to re-examine some of my thoughts and assumptions, and his evaluation of my personality and style was invaluable. He came back with several business ideas, including one that I initially thought “no way, not ever, doesn’t fit”. But Rick said encouraged me to look into it. Much to my surprise, after thoroughly investigating everything, much to my surprise that was the business model that was head and shoulders above the 30 or so I looked at in total, with a franchise “style” that is very well suited to my personality. Due to my medical situation, the process probably took much longer than is typical (almost 10 months) – during that time, I felt that we became friends, even though we have never met in person, and he was extremely supportive with some of the personal challenges I was going through during my recovery. To sum up, I will be forever happy and grateful that I decided, almost on a whim, to fill out the franchisee consultant form that led to Rick and I working together – I would not be where I am today without it! Lee – Colorado

A Great Guide, Advisor, & Friend

“Rick has been a great guide, advisor, and friend. He has developed a great system, network, and the expertise which...
a Franchise Coach
“Rick has been a great guide, advisor, and friend. He has developed a great system, network, and the expertise which gave my son and I the ability to do our due diligence and confidently select a franchise which is perfect for us to build a family business. He continues to be a superior advisor, and is genuinely invested in our success. If Rick can’t answer your question, he has an expert in his network who can. I am very pleased to give Rick and The Educated Franchisee suite of resources my highest recommendation.” Steve – Florida

Your Professionalism & Thoroughness are Appreciated

“Just a note to let you know what a pleasure it has been working with you. The VP of Franchise Development...
a Franchise Coach
“Just a note to let you know what a pleasure it has been working with you. The VP of Franchise Development for one of the companies you introduced me to said that you were recognized as the best in your field and I have no doubt that it is true.  Your expertise not only in franchising but also in the process to determine the types of franchises that would be a good fit for me has been a tremendous asset to my search.” “Your professionalism and thoroughness are also equally appreciated.  Happy to be a reference for anyone considering your services. Here is to much success going forward”. Fred – Maine


“I want to thank you for sharing your knowledge and wisdom on franchise ownership. After 30+ years of working in...
a Franchise Coach
“I want to thank you for sharing your knowledge and wisdom on franchise ownership. After 30+ years of working in corporate America — I felt that I had no other choice but to continue down that path; however, after attending your workshop I have never been so inspired and excited about the possibilities of franchising.” “Thanks so much for meeting with my wife and I personally. Your assessment of our two different personalities was right on target. I enjoyed how you streamlined the “franchise battle” for us with your great book and all your patience. We truly are two tough personalities to deal with, but you nailed us in your coaching and counseling. You never gave us the answer to the franchise quiz, but you gave us all the insight to make an informed decision.” “Rick, YOU ARE THE BEST! And we are blessed to have met you.” Charles & Alice – Florida

I feel fortunate to have him as my guide

“Rick is a straight shooter who is concerned with the best interests of all the players involved. He is responsive,...
a Franchise Coach
“Rick is a straight shooter who is concerned with the best interests of all the players involved. He is responsive, reliable and thorough. He provides outstanding support in the form of tools, tips personal advice to make the discovery process easier. I feel fortunate to have him as my guide to choosing a franchise!” Laurie – Florida
a Franchise Coach
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