The Franchising Methodology

Franchising is a business methodology, in short, you’re buying the right to use the operating system. Courtesy of our friends at WikiPedia: Franchising is the practice of selling the right to use a firm’s successful business model. For the franchisor, the franchise is an alternative to building ‘chain stores’ to distribute goods that avoids the investments and liability of a chain. The franchisor’s success depends on the success of the franchisees. The franchisee is said to have a greater incentive than a direct employee because he or she has a direct stake in the business. Essentially, and in terms of distribution, the franchisor is a supplier who allows an operator, or a franchisee, to use the supplier’s trademark and distribute the supplier’s goods. In return, the operator pays the supplier a fee.

Click here to review The Value Proposition of Franchising