With a successful career in talent recruiting, Shelley was new to business ownership.  She did not have a parent, sibling or mentor to use as a business ownership role model.  As a result, we began the process learning about what it means to be a business owner.  The first question was, ‘Should Shelley become a business owner?’  After that, Shelley took a deep dive into the due diligence process, turning over each rock carefully and deliberately.  The best advice Shelley has for you – “Do your homework and find a great franchise coach to help you.”