Shaka has a background in business and Leida is a medical professional. Leida and Shaka started off feeling that the process was intrusive. It was too personal and the questions were too sensitive. The ‘Aha Moment’ was when they finally began to look at companies. At this point the pieces began to fall together. They began to understand the ‘Why’ of the process. By the end of the process, they knew that they had discovered the right business and managed to move beyond their fear.