A term that refers to the visual appearance of an item, such as the interior or exterior of a building or a product’s packaging. Typically, ‘trade dress’ denotes some distinctive quality or look that is not functional, and that signals to consumers that the products, services, or the establishment is associated with a particular brand. The overall visual manner in which a franchise business presents itself to the public, including the interior and exterior design of buildings, its choice of color, use of dress of its employees, and so on.