franchise - principal register

The U.S. Patent and Trademark Office (USPTO) maintains a list of all registered trademarks. The USPTO list includes the “Principal Register.” When a trademark is listed on the Principal Register, it puts all parties in the country on constructive notice of the registration as well as the registrant’s use of the mark. When a mark has been included on the Principal Register, the owner of that mark is entitled to exercise all of the rights provided by the U.S. Trademark Act.

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