The International Franchise Association is the world’s oldest and largest organization representing franchising worldwide. In 2010, the IFA celebrated 50 years of excellence, education, and advocacy. The IFA protects, enhances, and promotes franchising through government relations, public relations, and educational programs. Through its awareness campaign highlighting the theme—Franchising: Building Local Businesses, One Opportunity at a Time—IFA promotes the 21 million jobs and $2.3 trillion of economic activity generated by franchising. IFA members include franchise companies in over 90 different business format categories, individual franchisees, and companies that support the industry in marketing, law, and business development.