The individual or individuals who own and operate a business under a licensing agreement granted by a parent company known as the franchisor. Franchisees are commonly are entitled to: use the franchisor’s trademark and/or trade name; sell and/or market the franchisor’s products and/or services; have access to the franchisor’s pertinent trade secrets; receive management and other training; enjoy marketing and advertising support; build equity interest in the business; and benefit from the goodwill of the franchisor. Franchisees can also be called “Franchise Owners.”

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