A franchisor-sponsored organization of franchisees, either appointed by the franchisor and/or elected from among the franchisees at large, who represent or speak for the franchisees in discussions with the franchisor. Practices vary but franchise advisory boards may, with the approval of all franchisees, levy assessments; run marketing, advertising, and training programs; and represent grievances to the franchisor. Also called “Franchisee Advisory Council.”