I subscribe to a few investment newsletters. These newsletters do their best to let me know what is happening in the market and allow me to make better decisions. At least that is how it is supposed to work. The reality is quite different. Any given month there is about a 50% chance that they will suggest staying in the market since it is ‘Melting Up’. The other 50% they say sell everything and run.
The fact is, they don’t know the future any better than me or you. So why do I continue to subscribe? Because the exercise is not about predicting the future – that is a fools errand. The objective is to learn to think critically about the opportunities and risks associated with various paths and make better decisions.
The ability to assess the potential of different paths is not genetic. It is a learned skill. You learn, try, and learn again. Business ownership is the same. There is no such thing as a perfect business. There is always opportunity mixed with risk. The way we improve is by asking thoughtful questions, listening to those who have more experience than we do, investing time and effort in execution and, finally, improving based on our personal experience.
If you want to learn more about the average person and high achievers, you might want to pick up a copy of Failing Forward by John Maxwell. Exceptional book on what is takes to truly evolve into the person we always knew we could be.
I hope you enjoy this month’s newsletter and, as always, if you you would like to discuss your personal situation, please feel free to reach out to me at rbisio@educatedFranchisee.com